Olist Sales & Customer Analytics

End-to-end data analytics project on Brazil's largest e-commerce platform. Covers customer segmentation, RFM analysis, sales performance and revenue trends using Python, SQL, Power BI and Tableau.

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Marketing Campaign Performance Analytics

Analyzes digital marketing campaign performance using Python, Excel, MySQL, Power BI and Tableau. Evaluates advertising efficiency, ROI, clicks, leads and revenue performance across multiple channels.

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Netflix Content Strategy Analytics

Business-driven analysis of Netflix content library using Python, SQL, PostgreSQL, Excel, Power BI and Tableau to uncover content trends, genre distribution and regional patterns.

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HR Analytics — Employee Attrition

Analyzes employee attrition data to identify key factors influencing workforce turnover. Built predictive ML models in Python via Google Colab to help HR teams retain top talent.

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Global Ads Analytics Dashboard

End-to-end marketing analytics project using MySQL, Power BI and Tableau to track global ad performance, campaign ROI and advertising effectiveness across markets.

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