SERVICES &
EXPERTISE
Combining data analytics with digital marketing to deliver measurable results and strategic insights.
Data Analysis
Transform complex datasets into clear, actionable insights using Python, SQL, and advanced Excel modelling. From cleaning messy raw data to building predictive models, I help organisations understand what their numbers actually mean and what actions to take next. Every analysis is delivered with clear documentation and business-friendly summaries.
Dashboard Development
Build interactive, real-time dashboards in Power BI and Tableau that empower data-driven decisions across teams. I design dashboards that are intuitive enough for non-technical stakeholders yet powerful enough to reveal deep patterns. Custom KPIs, drill-down filters, and automated data refresh come as standard in every dashboard I deliver.
Digital Marketing
Full-spectrum digital marketing strategy including SEO, content marketing, PPC management, and analytics integration for measurable, sustainable growth. I audit existing marketing channels, identify quick wins and long-term opportunities, then build and execute strategies that attract the right audience and convert them into loyal customers.
Marketing Analytics
Measure ROI accurately, attribute campaigns to real conversions, and optimise performance using GA4, Google Search Console, Facebook Ads Manager, and custom reporting pipelines. I connect marketing spend directly to business outcomes so you always know which channels deserve more budget and which ones to cut.